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Beginning with the September 2007 edition, the Trend Areas have
become two-fold. The structural and type model has been changed. Two
concepts of fundamental importance, FASHION & INNOVATION,
characterize the subdivision into theme areas.
1) The FASHION AREA, located in Hall 4, features a selection of top
fashion fabrics that best represent the four fashion tendencies,
based on aesthetic and performance criteria.
2) The INNOVATION AREA, located in Hall 6, features the most
original materials from a research and innovative standpoint. The
subdivision guidelines follow the product types on the 1st floor and
the latest techno accessories: Fashion, Casual, Sportswear (Freetime).
Moda In, Prato Expo and Ideacomo fabrics are on exhibit.
Innovation 2008. ALL GOOD THINGS COME IN …COLORS
3) The COLOR AREA, located in Hall 2, is the latest innovation of
the Fair. It has been studied to emphasize colors, undisputed
leaders of the textile production, through an explosion of lights.
Fabrics will be displayed according to the four fashion tendencies.
The entire colour palette is displayed in all its various nuances,
with a play on combinations and alternatives.
ACCESSORIES
The entire area of Hall 5, on the ground floor of the Portello, is
dedicated to Moda In Accessories. The exhibition, specialized in
textile and non-textile accessories, includes a special Trend Area:
the DECORATION AREA. A visual synthesis featuring the best examples
of firm production is arranged based on the 3 themes of the season,
elaborated by the Creative Team. Ribbons, labels, passementerie,
trim, buttons, buckles, zippers.
VIDEO AREA (between hall 2 and hall 4)
Presentation of the video illustrating the fashion trends of the
season, compiled by Creative Team.
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The fashion trends developed by the Moda In Creative Team have traveled
around the globe.
The research and elaboration of trends is a lengthy and delicate process
which requires teamwork and individual expertise.
The trends represent an essential technical and marketing device that
allows us to provide an important service to our exhibitors, while
diffusing the prestigious name of Moda In around the globe.
After the presentation in Milan, this year, once again, thanks to
the collaboration of the Italian Trade Commission, we have made our
presentation in Barcelona, New York and Tokyo.
Upon invitation only.
Milan -
April 4, 2008
Teatro Strehler – Largo Greppi, 2
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